(East Los Angeles, CA) November 8, 2021 [From The Editor’s Desk]: In the background and preparation for this year’s highly anticipated return of the East L.A. Classic, the Los Angeles Rams performed more of their fantastic community outreach presence and acts of kindness through their donations, that once again, made the game and all of its elements, the huge success for the Greater East Los Angeles Community and Beyond, that it was.
Per the Rams press statement, let’s take a good look at their “East L.A. Classic” involvement, since they returned to our City in 2017, and thus made this their most special high school football game and community event in terms of offering its full support and participation. For the past three encounters, in 2018, 2019, and now, 2021, the Rams have provided both schools, with brand new Nike jerseys on the day before the big game.
The Rams Corporate Relations Department worked with Nike to surprise both teams with these new jerseys. They unveiled the jerseys to the students on the day before the game in each of their respective locker rooms.
The Rams also worked with an organization called KIDS of Immigrants to design T-shirts that were distributed to fans at the game. In addition, the always present team mascot, Rampage and several Rams Cheerleaders attended the game to interact with all fans and generated excitement for both teams.
This is the third year that the Rams and Nike have supported the “East L.A. Classic.” In 2019, the team worked with Nike to celebrate the East L.A. Classic and asked its “Hall of Fame” running back, MARSHALL FAULK, to attend the game and provide pre-game speeches to both teams. He also conducted “meet-&-greets” with all fans.
The Rams and Nike have also partnered-up and provided limited-edition “East L.A. Classic” rally-towels along with Rams-branded give-aways to the thousands of fans who have turned out on our East L.A. Community’s Special Night of the year to celebrate not only the game, but life itself.
In 2018, the Rams and Nike provided a full locker room take-over and donated brand new “head-to-toe” gear for each team to wear for the game. As part of the surprises, a Rams player recognized each head coach as “Coach of the Week” and presented a check to each school for their extraordinary football programs. This marked the end of their public announcement.
Here, at East L.A. Sports Scene, we have watched closely how the Rams have set the pace for all (32) NFL teams to emulate their community relations and outreach efforts. Yes, we, as a community, are fortunate enough to be the beneficiaries of the Rams owner, Stan Kroenke’s generosity and philanthropic endeavors as he continues to totally and completely understand his vast Los Angeles City, County, and Southern California fan-bases. And as the addage goes…giving is receiving and receiving is giving. This is one of the best “win-win” situations to ever surface, for when we as a community receive acts of kindness and generosity, we then in return, show our reciprocal acts with our fan support of the Rams by going to So- Fi Stadium to attend games, or in the purchasing of their highly popular NFL-branded team merchandise.
In becoming more and more thankful that we appear to be at the end of this terrible and deadly pandemic, it has really started to give everyone a brighter look at the near-future of our schools, our sports, and of course, our communities.
We want to once again publicly thank the Rams Corporate Relations Department for all of the dedicated and hard work they do in our communities of East Los Angeles, whether they are located in the City or the County, from Boyle Heights to many other historic Barrios and Neighborhoods such as Belvedere Gardens, Union Pacific, Lincoln Heights, Pico-Aliso Gardens, Ramona Gardens, Estrada Courts, El Sereno, Casa Maravilla, just to name a few.
In closing this story, we ask our new, as well as our traditional supporters, to follow us here at EastLASportsScene.Com for all upcoming Rams community outreach events.