(East Los Angeles, CA) [From The Editor’s Desk]: The Rams are set to highlight their annual Players and Coaches “My Cause My Cleats” annual non-profit organizational and charitable awareness platform this Sunday when they confront the Cleveland Browns in the NFL’s Week #13 slate of games.
In keeping with the NFL-wide program of players and coaches giving their endorsement for the charity of their choice, the following players and coaches listed in the subsequent Team’s press announcement, will be showcasing the name of their designated entity and/or organization on their customized cleats.
LOS ANGELES RAMS PLAYERS’ CAUSES TAKE THE FIELD ON DECEMBER 3 FOR ‘MY CAUSE MY CLEATS’ CAMPAIGN
Players and Coaches Across the League to Wear Custom Cleats Reflecting Their Commitment to Charitable Causes and Organizations During Week 13
Los Angeles Rams players will bring awareness to charitable causes as part of the NFL’s My Cause My Cleats campaign when the team hosts the Cleveland Browns on Sunday, December 3 at SoFi Stadium.
For the eighth consecutive season, NFL players are raising awareness for nonprofit organizations and causes on-field during Week 13 and 14. This year, a record number of players, coaches and staff around the league will participate and highlight efforts to help make a positive impact in communities across the world.
Below are the Rams players and coaches participating in this year’s My Cause My Cleats campaign, and the causes/organizations they support:
PLAYER CAUSE/ORGANIZATION DESCRIPTION
*Brian Allen/Just1Mike. At the young age of 16, Michael suffered a cardiac death. Just1mike was born to honor Michael and his memory. Through the promotion of awareness and prevention of sudden cardiac death, Michael’s family remain connected to him and further his legacy of love and concern for others.
*Tremayne Anchrum Jr. / Jenesse Center & My Chemo Fairy
My Chemo Fairy: Created after Geoff Pastrick, Anchrum’s high school coach, passed away from Burkitt lymphoma and stage four cancer. Throughout his treatment, Geoff’s sister put together “You Got This!” bags, which evolved into their My Chemo Fairy initiative to deliver joy and happiness to families battling cancer. Anchrum has been a contributor for the organization since its inception in 2019.
Jenesse Center: Founded in 1980, Jenesse Center is a nonprofit domestic violence intervention and prevention organization with a mission to restore and provide trauma informed, culturally responsive, holistic, comprehensive services to survivors and families impacted by domestic and sexual violence and to advance prevention modalities to sustain healthy and safe communities free of violence.
*Tutu Atwell American Cancer Society/ The American Cancer Society is the leading cancer-fighting organization with a vision of ending cancer as we know it, for everyone. They are the only organization working to improve the lives of people with cancer and their families through advocacy, research and patient support, to ensure everyone has an opportunity to prevent, detect, treat and survive cancer.
*Steve Avila/Asociación Mexicana de Psiquiatría Infantil, A.C. (AMPI) – Mexican Association of Child Psychiatry AMPI is a nonprofit association that was founded in 1975 with the objective of bringing together doctors specializing in child and adolescent psychiatry in Mexico, as well as other related mental health professionals to join forces, exchange professional experiences, promote, disseminate and generate greater knowledge of their specialty.
*Aaron Donald/ The AD99 Solutions Foundation Aims to change the trajectory of Pittsburgh’s underprivileged youth by providing the necessary resources needed in a free and safe environment so they can excel athletically, academically and socially.
*Royce Freeman/ Sickle Cell Disease Foundation Founded in 1957, the Sickle Cell Disease Foundation addresses the needs of individuals with sickle cell disease and their families by emphasizing educational and support programs and services that meet the physical, psychosocial and economic needs of their clients.
*Jordan Fuller/ Radical Hope Pam and Phil Martin established RADical Hope in honor of their son, Chris, who died by suicide in 2017. The organization develops, identifies and partners with frontline engagement programs that deliver on their mission priorities: connectivity, engagement, empowerment.
*Rob Havenstein/Warrior Rising Founded in 2015, Warrior Rising is a nonprofit started by veterans, for veterans to transform veterans into vetrepreneurs.
*Tyler Higbee Special Olympics of Southern California/
Provides year-round sports training and athletic competition in a variety of Olympic-type sports for children and adults with intellectual disabilities, giving them opportunities to develop physical fitness, demonstrate courage, experience joy and participate in a sharing of gifts, skills and friendship with their families, other Special Olympic athletes and the community.
*Michael Hoecht Children of Fallen Patriots/
Provides college scholarships and educational counseling to military children who have lost a parent in the line of duty. They are dedicated to serving the families of servicemembers from all branches of the armed forces who have died because of combat casualties, military training accidents, service-related illnesses, suicide, as well as other duty-related deaths as ruled by the Department of Veterans Affairs. The foundation’s vision is to ensure that every child of a fallen patriot receives all necessary college funding.
*Nikola Kalinic Novak Djokovic Foundation USA/ Founded in 2007 by Novak and Jelena Djokovic, the organization transforms the world by investing in early childhood development. They believe in making long-term investments and working side by side with communities they’ve invested in so that schools and programs are sustainable and will help generations to come.
*Cooper Kupp The Gary Sinise Foundation/ Serves the United States by honoring the nations defenders, veterans, first responders, their families and those in need. The foundation does this by creating and supporting unique programs designed to entertain, educate, inspire, strengthen and build communities.
*Quentin Lake Sickle Cell Disease Foundation/ Founded in 1957, the Sickle Cell Disease Foundation addresses the needs of individuals with sickle cell disease and their families by emphasizing educational and support programs and services that meet the physical, psychosocial and economic needs of their clients.
*Hunter Long Cush it to the Limit/ Cush it to the Limit is a federally recognized 501(c)3 non-profit, whose mission is to accelerate treatment options and ultimately find a cure for rare T-Cell Lymphomas (TCLs) and other blood cancers. With the hard work of their dedicated partners and the support of their unpaid staff, they see to it that the money donated serves a direct and tangible purpose to overcome these diseases.
Puka Nacua Diabetes Foundation & Single Moms Planet
Diabetes Foundation: The foundation’s mission is to prevent and cure diabetes and to improve the lives of all people affected by diabetes. They lead the fight against the deadly consequences of diabetes and fund research to prevent, cure and manage the disease, deliver services to hundreds of communities, provide objective and credible information and give voice to those denied their rights because of diabetes.
Single Moms Planet: Provides single mothers with comprehensive programs of financial literacy, business development, mentorship, and entrepreneurial training. Single Moms Planet creates economic opportunities for single mothers nationally, one family at a time.
*Troy Reeder Andrew Mcdonough B+ Foundation/ The Andrew McDonough B+ (Be Positive) Foundation honors the life of Andrew McDonough. Andrew battled leukemia, septic shock and complications of childhood cancer for 167 days before passing away on July 14, 2007, at the age of 14. Andrew’s B+ blood type became his family and friends’ motto throughout his fight against childhood cancer – to “Be Positive.”
*Christian Rozeboom Alzheimer’s Association/ The Alzheimer’s Association leads the way to end Alzheimer’s and all other dementia — by accelerating global research, driving risk reduction and early detection and maximizing quality care and support.
*Coleman Shelton NAMI (National Alliance on Mental Illness)
NAMI is the nation’s largest grassroots mental health organization dedicated to building better lives for the millions of Americans affected by mental illness.
*Ben Skowronek Susan G. Komen/ Susan G. Komen’s mission is to save lives by meeting the most critical needs in communities and investing in breakthrough research to prevent and cure breast cancer.
*Matthew Stafford Acoustic Neuroma Association (ANA) A patient-founded nonprofit organization that serves more than 3,000 members including acoustic neuroma patients. Since its founding, thousands of individuals impacted by acoustic neuroma (AN) have received comprehensive and non-technical information about AN through the ANA.
*Kobie Turner American Foundation for Suicide Prevention (AFSP)
Dedicated to saving lives and bringing hope to those affected by suicide, AFSP is a voluntary health organization that gives those affected by suicide a nationwide community empowered by research, education and advocacy to act against this leading cause of death.
*Alex Ward Australian Indigenous Education Foundation (AIEF)
AIEF was established in 2008 in response to community demand from Indigenous families who choose to enroll their children in boarding schools in Australia. Bringing together the government and private sector, AIEF provides scholarship funding for Indigenous students to complete year 12 or tertiary studies, with career support to help them make a successful transition to employment.
*Kyren Williams American Blood Clot Association/ The American Blood Clot Association envisions a future in which there is a high public awareness to the life-threatening dangers of blood clots. With a higher awareness, blood clot related conditions and deaths will be significantly reduced.
*Russ Yeast The Keisha Tillman-Kirkland Scholarship Fund/ The Keisha Tillman Kirkland Scholarship was established in honor of a loving, goal-driven and dedicated woman. After a long battle with lung cancer, Keisha Tillman Kirkland gained her angel wings on October 29, 2013. She left a legacy of courage and strength, a legacy which the fund hopes inspire students to continue their education and reach unimaginable goals.
• Larrell Murchison — Testicular Cancer Awareness Foundation (TCAF)
Murchison supported this cause last year as a member of the Tennessee Titans in honor of his twin brother who’s a testicular cancer survivor. More information on Murchison’s efforts with the foundation and background on his twin brother can be found here.
COACHES/FOOTBALL PERSONNEL CAUSE/ORGANIZATION DESCRIPTION
*Chase Blackburn, Blackburn Chasing the Cure
Through Blackburn’s family battle against cancer, they know how important it is for families to be focused on their loved ones and not worry about bills throughout treatment. They pay bills, cover groceries, travel expenses and also provide chemo care kits to patients starting treatment. Blackburn Chasing the Cure was founded in honor of Chase’s mother-in-law and sister-in-law, who are both breast cancer survivors and in memory of Corey Hoehn, the younger brother of his wife Megan’s lifelong best friend who lost his battle with Ewings sarcoma at 15 years old.
Zac Robinson,Association for Frontotemporal Degeneration (AFTD)
AFTD’s mission is to improve the quality of life of people affected by FTD and drive research to a cure. They work every day to advance research, awareness, support, education and advocacy.
NFL players and teams revealed their customized cleats on Unboxing Day today, which served as a league-wide unveiling.
Photos and descriptions of all cleats or shoes for Rams players and coaches can be viewed at www.therams.com/mycausemycleats.
The Rams worked with Los Angeles-based artist Miguel Montenegro as well as designers Joe Castro and G&T Customs to customize cleats for select players and coaches who elected to participate in the campaign.
Players will share images of their cleats and the stories behind them on social media using the hashtag #MyCauseMyCleats.
Rams players and coaches also have the option to raise funds for their cause of choice through auctioning their cleats on NFL Auction where 100% of funds raised will be donated to the charities they select. Fans may bid on player cleats at nflauction.nfl.com/ to help raise funds for the players’ designated charities.
Here are the Rams who have a tie to My Cause My Cleats:
• Brian Allen — Just1Mike
• Tremayne Anchrum Jr. — Jenesse Center & My Chemo Fairy. The My Chemo Fairy initiative was inspired by Geoff Pastrick, the former coach of Rams offensive lineman Tremayne Anchrum. Anchrum was extremely close to Pastrick and is continually inspired by his legacy. The Rams partnered with Cedars-Sinai to donate more than 100 fairies to pediatric patients last season. Here’s access to a short video the Rams produced last season highlighting Anchrum’s efforts.
• Tutu Atwell — American Cancer Society. In 2020, Atwell’s cousin lost her battle with pancreatic cancer, and his great aunt is a cancer survivor. With cancer being close to home for him is one of many reasons he has chosen to represent the American Cancer Society. More information regarding Atwell’s connection to cancer and how he has advocated can be found here in this Rams’ produced short feature.
• Aaron Donald — The AD99 Solutions Foundation. This is Donald’s foundation that aims to change the trajectory of Pittsburgh’s underprivileged youth by providing the necessary resources needed in a free and safe environment so they can excel athletically, academically, and socially. More information on his efforts through 99 Solutions Foundation can be found here.
• Jordan Fuller — RADical Hope. Pam and Phil Martin established RADical Hope in honor of their son, Chris, who died by suicide in 2017. The organization develops, identifies and partners with frontline engagement programs that deliver on their mission priorities: connectivity, engagement, empowerment.
Fuller is really a passion of this organization. He recently did some things with the organization at Ohio State.
• Rob Havenstein — Warrior Rising
Havenstein has continuously supported the Rams ‘Salute to Service’ efforts. Last week he visited a local elementary school to decorate holiday cards for service members overseas as part of the American Red Crosses Holiday for Heroes program.
• Tyler Higbee — Special Olympics of Southern California. Higbee’s cleats were designed by a Special Olympics athlete. In 2023 Higbee joined Rams Cheerleaders and mascot Rampage to support Special Olympics Southern California Summer Games at Cal State Long Beach and helped kick off the games by joining the Opening Ceremony. Higbee has supported this cause previously and more information on his efforts can be found here.
• Michael Hoecht — Children of Fallen Patriots
• Nikola Kalinic — Novak Djokovic Foundation USA
• Cooper Kupp — The Gary Sinise Foundation. Kupp’s father in-law served in the military, and he is passionate about giving back to veterans. This season, he was nominated for the NFL’s Salute to Service Award for exemplary commitment to honoring and supporting the military community.
• Quentin Lake — Sickle Cell Disease Foundation Lake supported the foundation last season for the My Cause My Cleats campaign, more information about Lake’s support can be found here.
• Troy Reeder — Andrew Mcdonough B+ Foundation. Reeder has been working with the Andrew McDonough B+ Foundation since high school. Andrew McDonough, a few years older than Reeder, attended the same high school as Reeder and lost his battle to cancer. Once Reeder got to Delaware, he became even more involved in the foundation. The team’s B+ Hero, Danny Feltwell, survived childhood cancer and the two have remained close.
• Christian Rozeboom — Alzheimer’s Association
• Puka Nacua — Diabetes Foundation & Single Moms Planet. Nacua lost his father to diabetes and his mother raised him and his two brothers.
• Coleman Shelton — NAMI (National Alliance on Mental Illness)
• Ben Skowronek — Susan G. Komen
• Matthew Stafford — Acoustic Neuroma Association (ANA). Stafford’s wife, Kelly, battled her own acoustic neuroma in 2019. He has supported this cause in the past for MCMC. More information on Stafford’s dedication to the association can be found here.
• Kobie Turner — American Foundation for Suicide Prevention. Turner had a former teammate that committed suicide and has since become invested in others gaining knowledge on the specific topic. Through AFSP he is able to do just that.
• Russ Yeast — The Keisha Tillman-Kirkland Scholarship Fund. Yeast is from Danville, KY, and the scholarship honors a graduate from Danville High School in honor of Keisha Tillman Kirkland who lost her battle with lung cancer in 2013. The scholarship is annually awarded to a graduating senior of Danville High School who excelled both academically and athletically just like Keisha.
• Alex Ward — Australian Indigenous Education Foundation (AIEF). Ward’s punter at UCF, Mitch McCarthy, is native Australian. He and McCarthy were very close, and Ward wanted to support and spread awareness of the aboriginal people. In addition, the Australian Indigenous Education Foundation provides scholarships and support through their programs. Ward was a very successful student and having access to education is very important to him. His cleats, designed by Mia Dodd who’s a proud Ngarrindjeri Narungga Kaurna woman and AIEF Scholarship recipient, will show his support in educational access for the students of AEIF.
• Kyren Williams — American Blood Clot Association. Wiliams has a personal connection as blood clots run on his father’s side of the family. Both his father and his grandfather have suffered from blood clots. Family is very important to him, and he wants to show support and raise awareness for such a meaningful organization.
• Chase Blackburn — Blackburn Chasing the Cure (His organization)
Blackburn Chasing the Cure is focused on easing the financial burden of families so they can focus solely on their loved ones. They do this by assisting with medical bills, grocery bills, and travel expenses. The organization was founded by Blackburn in honor of both his mother-in-law and aunt-in-law. Blackburn has assisted and supported the foundation through their three annual events: 5K run, Youth Football Camp, and Celebrity Golf Scramble.
• Zac Robinson — Association for Frontotemporal Degeneration (AFTD)
Robinson has a close connection with this organization, and it hits very close to home. His father had frontotemporal degeneration and sadly passed away last year. He wants to bring awareness to the cause and wear these shoes for his family.