(East Los Angeles, CA) [From The Editor’s Desk]: The Rams are always busy when it comes to the off-season, and this year more than ever, their activities have abounded to include not only our own local community projects such as visits to the Ronald McDonald House, Girls and Boys High School Flag Football Camps, Clinics, and Tournaments, but also reaching out with great goodwill intentions to our good Neighbor to the South, México.
We move on to that story when, several weeks ago, from March 16th through March 21st, Rams players, Linebacker, #53/Ernest Jones and Safety, #37/Quentin Lake joined Rams Cheerleaders and mascot Rampage for a visit to Monterrey, México, in the State of Nuevo León, where they engaged with their Rams fans, hosted a football clinic for over 100 local youth and coaches, and attended a Universidad Autónoma de Nuevo León (UANL), Tigres Feminil, Liga MX soccer match vs. their rivals, the Club Fútbol de Monterrey/Rayadas Feminil during the “Regio Classic.”
Prior to the match Jones and Lake sat down at Restaurant El Rey-El Cabrito for a lunch with two of the top Tigres’ players, #24/Midfielder/Maricarmen Reyes and #10/Mia Fishel/Forward. They also had a chance to visit the kitchen and help prepare their preferred meat shown on the menu. (see photo gallery for pictures of this). Later that night, the Rams players then attended the match, supported Maricarmen and Mia on the field in warm-ups, and then cheered on their new friends in their passionate and professional sport of soccer/fútbol in the Liga MX Feminil.
Take a view at the photo gallery which will give you a very good look at what they did to promote more good will through our American sport via the Rams and NFL professional football in conjunction with the team’s International Marketing Territories Plan. Since México became a part of the plan in January 2022, the Rams have been engaging Mexican fans in a variety of ways to build on shared traditions as part of a long-term, strategic effort to drive NFL fan growth internationally.
Since the program kicked off, the Rams have engaged fans in México with a Super Bowl Trophy Tour (stops in Mexico City, Guadalajara and Los Cabos), Super Bowl Sweepstakes, a Día de los Muertos ofrenda in México, school and hospital visits in Mexico, and created custom digital and social content for its fans in México.
The Rams also celebrate the various cultural connections between México and Los Angeles throughout the year and with their fans on game-days at SoFi Stadium and duly note that the team his its very own Mariachi Rams. Fans in México or Spanish-speaking fans can check out “Vamos Rams” channels for custom digital and social content on Twitter (@VamosRams), Instagram, therams.com, and Facebook.