(East Los Angeles, CA)[From The Editor’s Desk]: The NASCAR Cup Series movement to reach out even further to our vast Los Angeles, East Los Angeles, and SoCal Chicano, Mexicano, and Latino communities, has become more prominent in an increasing number of ways on a year-to-year basis, but now, due to its recognition of the established “King Taco” franchises located here in East Los Angeles and Beyond, as both a sponsor and a partner, they have taken it a gigantic, and an unprecedented step further.
Please read the recent press announcement that was released by the NASCAR Communications Department as preparations for the 3rd Annual Busch Light “Clash At The Coliseum” approach the 50th day out from the date of the event on February 4, 2024.
Shown in last year’s Busch Light “Clash at the Coliseum” Exhibition Race to open the NASCAR Series racing season, is the #99 car, driven by the Mexican veteran racer, Danny Suárez. There promises to be more in store for his fans and many other Chicano, Latino, and Mexicano motor-racing followers who are also big NASCAR Series fans.
NASCAR Mexico Series Race at Los Angeles Memorial Coliseum to Become the King Taco “La Batalla en El Coliseo”
LOS ANGELES (Dec. 11, 2023) – On this day, NASCAR announced that King Taco, one of the most famed Mexican quick service restaurant chains in Southern California, will be the Official Mexican Restaurant of the Busch Light Clash and the entitlement partner for the NASCAR Mexico Series race at the Los Angeles Memorial Coliseum on Sunday, February 4th.
The race, which precedes the third-annual Busch Light Clash at the Coliseum, will be called the King Taco La Batalla en El Coliseo and become the first-ever NASCAR Mexico Series race in the state of California.
“King Taco is the ultimate representative of the rich, Mexican heritage found throughout Southern California,” said Ben Kennedy, NASCAR’s Senior Vice President, Racing Development and Strategy. “We’re thrilled to collaborate with such a historic local restaurant chain to help showcase the electrifying racing of the NASCAR Mexico Series at the Coliseum.”
Founded in 1974, King Taco began its operation from a converted ice cream truck. On a summer night in 1974, Don Raúl and Doña Lupe stationed their taco truck next to an East LA bar where they became popularly known. Today, the Mexican quick service favorite has since expanded to 22 popular locations. King Taco serves a wide variety of authentic Mexican foods and has been recognized by prominent food critics throughout the country. King Taco prides itself as one of the few surviving original Los Angeles restaurants.
“It’s amazing to have our brand be a part of such a groundbreaking event,” said Raul D. Martinez Jr., CEO of King Taco Restaurants Inc. “The opportunity to partner with the NASCAR Mexico Series is certainly a privilege, and we look forward to what should be a remarkable event.”
The King Taco La Batalla en El Coliseo will begin at 2 p.m. on Sunday, Feb. 4 and jumpstart a power-packed doubleheader that concludes with the Busch Light Clash at 5 p.m.
The third-annual Busch Light Clash is the NASCAR Cup Series’ season-opening exhibition that takes place on a temporary quarter-mile asphalt track nestled inside the iconic Los Angeles Memorial Coliseum. NASCAR on FOX will once again carry the broadcast for the Busch Light Clash while the NASCAR Mexico Series race will be on Fox Deportes, Fox Sports 3 in Mexico, and available pan regionally on Claro Sports and the D Motors channel on DirecTV.
A single ticket purchased is good for both races, and fans are encouraged to get their tickets now while supplies last by visiting www.nascarclash.com.
Celebrating its 75th Anniversary in 2023, the National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 16 of the nation’s major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Sprint Race, NASCAR Mexico Series, NASCAR Pinty’s Series (Canada), NASCAR Whelen Euro Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Advance Auto Parts Weekly Series). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in eight cities across North America, NASCAR sanctions more than 1,200 races annually in 12 countries and more than 30 U.S. states. For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat (‘NASCAR’).
[About The Los Angeles Memorial Coliseum]
The Los Angeles Memorial Coliseum, a living memorial to all who served in the U.S. Armed Forces during World War I, has been a civic treasure for generations of Angelenos. Located in the Exposition Park neighborhood of Los Angeles, CA, the Coliseum is a 77,500 capacity multi-purpose stadium which opened in 1923. Home to the USC Trojans, the legendary stadium has been named as one of the nation’s 40 best stadiums to experience college football by Sporting News, and ranked USC football at the Coliseum as the nation’s No. 3 stadium experience by StadiumJourney.com. Following a recent renovation in 2019, the stadium is now home to a newly added seven-story suite and press tower which includes luxurious suites, loge boxes, club seats, a new press box, and the rooftop 1923 Club with a 360-degree view of the Los Angeles basin; along with several upgrades including new seating, updated technology and concession stands, additional food options for guests, and much more.
The legacy of events and individuals hosted in nine-plus-decades reads like no other, including the only venue to host two Opening and Closing Ceremonies, and the Track and Field Competition for the Summer Olympics (Xth Olympiad in 1932, XXIIIrd Olympiad in 1984) and soon a third (XXXIVth Olympiad in 2028); home to college football’s USC Trojans since 1923 and the UCLA Bruins (1928-1981); professional football’s Los Angeles Rams (1946-1979 and 2016-2019); appearances by U.S. Presidents Franklin D Roosevelt, Dwight Eisenhower, John F. Kennedy, Lyndon Johnson, Richard Nixon, and Ronald Reagan; and international dignitaries such as Martin Luther King, Jr., Cesar Chavez, Pope John Paul II, the Dalai Lama, and Nelson Mandela, to name a few. Additionally, the Coliseum, designated a National Historic monument in 1984, has hosted some of the greatest acts in entertainment, including Bruce Springsteen, The Rolling Stones, Pink Floyd, Prince, and many more. For more information please visit lacoliseum.com.