Note From The Editor: Mister Cartoon (aka) Mark Machado, is recognized as one of the world’s most highly acclaimed, distinguished, sought-after, and renowned artists of today’s Chicano avant-garde tatoo genres and real-life street culture just for openers. Also included in his exhaustive repetoire are incredible designs showcased on a wide range of customized motor vehicles, as well as on the most prolific and famous makes of all, the iconic and forever classical, “Lowrider.” Nike recently held a special Los Angeles launch of his Nike Cortez, featuring three new styles, on July 13th. Mister Cartoon continues to raise his artistic bar higher and higher with his amazing creations, which in turn translate into greatly admired cultural trends, inspirations, and innovations. To see more about on Mister Cartoon’s product lines, please click here. Rico Cabrera, Sr./Editor, EastLASportsScene.Com
As usual, the launch attracted many of his local fans and followers who wear his most distinctive and attractive Nike branded shoe styles. With credits attributed to the Nike Marketing Department’s description of the newest shoe, the following is the full text backgrounder on the launch.
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Mister Cartoon and Nike have a long history of collaboration and these 3 new Cortez by Mister Cartoon sneakers are the next chapter of this partnership. As one of the pioneers in crafting LA street culture via art, tattoos, cars and love for the Cortez sneaker, Mister Cartoon is deemed one of the “Godfathers” of Los Angeles. Leveraging his expertise and credibility within LA street culture, Mister Cartoon will bring energy around these three silhouettes he designed for the cultural creators of tomorrow. (Read more after the gallery.)
Photo Gallery Credits: Nike, Inc.
The Nike Cortez by Mister Cartoon is now available on Nike+, nike.com and at select retailers in the Los Angeles area. You may also access more information on the Cortez by clicking here.
Designer Quotes from Mister Cartoon: “These shoes, you’re able to go anywhere [in them]. They represent what I grew up with in the streets of L.A. I see the new kids embracing the Cortez because of the simplicity and because of the classic history to it. I think a lot of people’s favorite is the navy blue denim Cortez. The reason we did the diamond pattern is to represent the interiors in our lowriders.”
Cortez by Mister Cartoon: The new Cortez by Mister Cartoon pack is made up of 3 distinct silhouettes. The 3 sneakers are a premium white sneaker, navy blue and black, all 3 customized with elements hand drawn and designed by Mister Cartoon. These products are positioned as the most premium Cortez sneaker based on their materials and design.
The white silhouette replaced the Swoosh with a custom Cortez graphic on the side. On the back of the shoes Cartoon has implemented the “smile now, cry later masks.” The front of the shoe features a metal emblem on the bottom lace identifying the artist behind the collaboration, and a custom woven label on the tongue depicts the 45-year anniversary of the Cortez. The base of the Cortez will feature a top layer of white, middle black, and the bottom is a classic rubber gum.
The black silhouette embodies the elements from the first two original Cortez shoes, reimagining the concept and combining both original designs into one new creation. It features a black silhouette with a large and redesigned “LA” graphic on the side, incorporating the Swoosh as part of this element. On the back of the shoes Cartoon has written the words Los Angeles in his signature script lettering. The front of the shoe features a metal emblem on the bottom lace identifying the artist behind the collaboration, and a custom woven label on the tongue depicts the 45-year anniversary of the Cortez. The base of the Cortez will feature a top layer of white, middle black, and the bottom is a classic rubber gum.
The navy blue silhouette features the iconic Nike Swoosh on the side over an adjusted quilt stitch pattern inspired by the stitching in the Chevy Impala in the background. On the back of the shoes Cartoon has designed a classic LA logo in his signature script lettering. The front of the shoe features a metal emblem on the bottom lace identifying the artist behind the collaboration, and a custom woven label on the tongue depicts the 45-year anniversary of the Cortez. The base of the Cortez will feature a top layer of white, middle black, and the bottom is a classic rubber gum.
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