(East Los Angeles, CA) April 26, 2022 [From The Editor’s Desk]: As the Dodgers 2022 season gradually unfolds with its fan-pleasing and explosive winning games, we pause for just a moment to take the time to offer all of our readers insightful news that the organization wants to share with its ardent fan-base and followers. At this time we are glad to bring you the still trend-setting news that Advance Auto Parts has officially signed on with the Dodgers in their exclusive partnership as the Los Angeles Dodgers Official Auto Parts Retailer.
Here is the official press announcement with all of the details in this new partnership. The announcement took place last April 20th and MLB must be very impressed with the Dodgers organization’s outstanding leadership with creative and innovative community partner-shipping projects and ideas.
Advance Auto Parts and Los Angeles Dodgers Announce Exclusive Partnership as Team’s Official Auto Parts Retailer
Multi-year agreement includes Advance in-stadium signage, use of Dodgers marks in retail locations and collaboration on community activities
RALEIGH, N.C. and LOS ANGELES (April 20, 2022) – Advance Auto Parts (NYSE: AAP), a leading automotive aftermarket parts retailer, and the Los Angeles Dodgers, the seven-time World Series championship-winning baseball franchise, today announced an exclusive partnership, with Advance becoming the team’s official auto parts retailer.
Through the agreement, Advance will have a presence on in-stadium signage for all 2022 regular season home games. The Dodgers’ marks will be represented in Advance stores throughout the Los Angeles market.
Advance and the Dodgers will also collaborate on community activations, including the Dodgers’ Mexican Heritage games. Advance will serve as presenting sponsor for the day-night doubleheader on May 17. As part of the activation, fans attending either game will receive an exclusive Mexican Heritage Dodgers jersey with Advance branding.
“Our goal is to align with winning organizations that share our commitment to serving communities,” said Jason McDonell, Advance’s executive vice president of merchandising, marketing and e-Commerce. “The Dodgers have a longstanding tradition of excellence on the field and in the L.A. community and their fans are passionate about caring for their vehicles, making this partnership a home run. We look forward to serving L.A. area fans with quality parts and winning service while cheering the Dodgers as they look to advance towards another world championship.”
“We’re excited to welcome Advance Auto Parts as our official auto parts retailer to our partnership family,” said Corey Norkin, senior vice president of global partnerships, Los Angeles Dodgers. “We look forward to helping them further their growth in Los Angeles and having them be a part of the very popular Mexican Heritage Night.”
The partnership comes as Advance continues its growth in California and the L.A. market. The exclusive agreement also includes rights for Carquest Auto Parts, an automotive parts retailer owned by Advance, to also serve as the team’s official auto parts retailer. Additionally, DieHard® batteries, which are owned and sold by Advance and Carquest, will carry the designation as the Dodgers’ official car battery.
(About Advance Auto Parts):
Advance Auto Parts, Inc. is a leading automotive aftermarket parts provider that serves both professional installer and do-it-yourself customers. As of January 1, 2022, Advance operated 4,706 stores and 266 Worldpac branches primarily within the United States, with additional locations in Canada, Puerto Rico and the U.S. Virgin Islands. The company also served 1,317 independently owned Carquest branded stores across these locations in addition to Mexico and various Caribbean islands. Additional information about Advance, including employment opportunities, customer services, and online shopping for parts, accessories and other offerings can be found at www.AdvanceAutoParts.com.