(East Los Angeles, CA) [From The Editor’s Desk): ‘Tis that time of the year when special and good things start to happen in our City, County, and Southern California itself. And when it comes to our professional teams making heartfelt donations to those who need it the most, the Los Angeles Chargers are always ready to make an impact. This story features the great individual and family effort of Head Coach Brandon Staley and his wonderful wife, Amy, who have decided to collaborate with their special and selected Project Hope Alliance for their annual charitable contribution this Christmas season.

As we have all come to know as residents of Los Angels City, County, and many areas of Southern California, there are many 501 (c) 3 Non-Profit organizations that work hard all-year round in the hopes of receiving a stimulus such as a monetary or products/goods donations that will help them to serve their clientele of underprivileged children. Project Hope Alliance, based in is the Staley’s in partnership with Nike that will provide much assistance with their $20,000 donation.

Please take a moment to read this very important act of kindness from the Staley family, Brandon and Amy.

Los Angeles Chargers Head Coach Brandon Staley and Wife, Amy, Team with Nike to Support Project Hope Alliance

Costa Mesa, Ca. – Project Hope Alliance recently announced an athletic apparel and shoe donation totaling $20,000 in retail value from Los Angeles Chargers Head Coach Brandon Staley and his wife, Amy Staley, in partnership with Nike.

The Staley family chose to partner with Project Hope Alliance because they believe in the organization’s mission to end the cycle of homelessness, one child at a time. Directly impacting their local community, the donation by the Staleys and Nike were made in consultation with Project Hope Alliance so as to be intentional in the type of support being initiated for young people experiencing homelessness.

“Our family’s hope through this donation is to help put a face to homelessness, humanize the problem, obviously raise awareness for the work Project Hope Alliance is doing and ultimately help people understand that everyday people, including children, are often the victim of circumstances beyond their control,” said Brandon Staley. “Project Hope Alliance helps level the playing field for children in the throws of homelessness and creates opportunity where otherwise it may never have existed.”

The donation by the Staley family and Nike will go to creating personalized packages filled with specifically selected clothing, shoes and sports equipment for Project Hope Alliance student-athletes in K-12th grades. Items will be intentionally selected for each specific student-athlete, not only supporting their athletic pursuits but also building their confidence and self-esteem.

Both former intercollegiate athletes, the Staleys are aware of the impact proper equipment has on an athlete’s performance as well as the role athletics plays in cultivating important life skills. The deep relationships that Project Hope Alliance has with the students it serves allowed for exactly what the student athletes in the program needed and hoped for to be successful in their athletic endeavors.

Project Hope Alliance is a 501(c)(3) Nonprofit Organization. To donate to Project Hope Alliance and its mission, including the organization’s Hope for the Holidays program, or to explore volunteer opportunities, please visit www.projecthopealliance.org.

About Project Hope Alliance

Project Hope Alliance’s mission is ending the cycle of homelessness, one child at a time.

Project Hope Alliance (PHA) breaks down the barriers that impede growth and development for youth experiencing homelessness by starting with the conviction that all things are possible for homeless children. We provide a holistic approach to solving challenges and address all aspects of life: educational, psychosocial, developmental, financial. We do this because we want to provide the level of care to children experiencing homelessness that we would give to our children.

For children who experience homelessness, we solve the unique issues that prevent them from achieving their full potential. PHA deploys a long-term, on-site intervention model for children and youth experiencing homelessness, who face obstacles that prevent them from accessing resources, being a kid, and achieving educational and life goals. We work one-on-one with kids, placing full-time case managers on elementary, junior high, and high school campuses. Case managers identify homeless students and remove barriers to their basic needs (such as food, clothing, or transportation). As stable and trusted adult mentors, they also conduct regular check-ins to provide educational support and facilitate connections to needed resources. (Case management for post-high school youth is provided individually and is not tied to a school campus.)

Studies show that homeless youth without a high school diploma are 346% more likely to become homeless adults. That’s why the ultimate goal for our programs is that our youth graduate from high school and begin on a path toward financial self-sufficiency via higher education or stable employment. Staffed by experienced industry professionals, PHA understands that each developmental age group has specific needs that correlate to unique levels of support. For that reason, we split up our on-site case management models into elementary school, middle and high school, and post-high school youth. Each model has specific goals, progress markers, and enrichment activities. For instance, our elementary school case managers work on making sure their students are meeting grade-level standards in math and reading, whereas middle and high school case managers emphasize extracurricular activities and graduation readiness, and post-high school case managers create goals for professional development and financial literacy.