In the early ’90s, East L.A. Sports Scene was created and produced by Rico Cabrera, Sr. The inaugural program aired on Saturday, March 3, 1991 via the City of Los Angeles Department of Telecommunications and under a licensing contract with the East Los Angeles-based, Buenavision Cable TV Company, then owned by movie director and producer. Moctezuma Esparza.
At that time, Rico’s main objective in creating and then developing this sports production enterprise was to provide increased publicity to the athletic programs of Roosevelt and Garfield High Schools, East Los Angeles Community College, and Cal State Los Angeles University. In addition, through his consistent weekly 60 minutes programming, he provided a wide variety of sports programming to thousands of residents of the greater East Los Angeles community who were subscribers.
Up to the year 2010, East L.A. Sports Scene was viewed by local East L.A. cable TV subscribers via Buenavision, Adelphia, and ultimately, Time Warner systems, in that respective order. All programs originated in East Los Angeles and reached an average annual demographic of 25,000 subscriber households.
In November of 2010, Buenavision Cable TV entered its final year of existence that provided FREE Public Access air time to local community residents who highly benefitted from the unique opportunity of learning how to produce “Live” community programming.
Enter the dawn of the internet for my production crew t East LA Sports Scene, as from 2011 onwards, we became eastlasportsscene.com with the creation of our own website. We remained connected to the Boyle Heights Technology Youth Center with the great partnershipping with the Director of the Center. Thanks to the leadership of Ozzie Lopez, the Center’s Executive Director at that time, this type of programming for East Los Angeles continues to be a reality. In 2011, Esteban Torres High School was added to our list of schools seeking coverage of their athletic events via our weekly “High School Game of the Week.”
The most recent program accomplishment and milestone will reflect that East L.A. Sports Scene celebrated its 31st consecutive year of production on March 3, 2022. Now, to start our 32nd year of consecutive programming in 2022, we have embarked on a new course with our platform.
The production staff has produced hundreds of “In-Studio” shows as well as field productions with “Play-By-Play” calls for all of our East L.A. high schools, and Community College athletic events. Throughout the years, community residents and high-school/college aged “interns” have provided, and will continue to provide, invaluable assistance in keeping the show “On-line” and “In-production.”
East L.A. Sports Scene has always, and will continue, to keep our community informed on the progress of its teams and the performances of its young and outstanding student-athletes, both Boys and Girls. A note should be taken here that we will also focus our media efforts at highlighting those community-based organizations, youth centers, etc. who are essential and critical in providing year-round sports programming to all of our deserving youth.
Again, we thank you for your great interest and community support of our ongoing endeavor to bring high quality internet programming to you, our most valued viewers.
Wishing each and everyone of our longtime, and new followers, the Best in viewing of East L.A. Sports Scene!!
Production & Coverage Credits (Partial Listing Only)
Professional Sports Teams
- Angel City Football Club (ACFC)
- AVP (Association of Volleyball Professionals)
- USA Basketball, United States Men’s National Team
- UCLA Men’s & Women’s Athletics
- USC Men’s & Women’s Athletics
- Affiliate of the National Federation of High Schools Digital Sports Network (NFHS Network)
- Production of “Live Streaming” of High School Football and Basketball games
Local High School Football
- East Los Angeles Classics, 2010-2011-2012-17-18-19.
- “Eastern League Games of the Week”
Local High School Basketball
- Roosevelt vs. Garfield, Boys Varsity Basketball
- Ryan Garcia
- Seniesa Estrada, WBC Champion