East L.A. Sports Scene was created by Rico Cabrera, Sr. in the early 1990s and the inaugural program aired on March 3, 1991 via the East Los Angeles-based Buenavision Cable TV Company.
Cabrera”s main objective in creating this sports production enterprise was to provide increased publicity to the athletic programs of Roosevelt and Garfield High Schools, East Los Angeles Community College, and Cal State Los Angeles University, In addition, Cabrera, through consistent weekly programming, provided a greater variety of sports programming to the greater East Los Angeles community as well as to the thousands of Buenavision subscribers.
Rico Cabrera, Sr. continues as the Executive Producer of this diverse production entity. He and his production staff have produced hundreds of in-studio shows, play-by-play calls of East Los Angeles high school/community college athletic events, and field productions during this twenty year timeframe.
East L.A. Sports Scene has been viewed by local East Los Angeles cable TV subscribers via Buenavision, Adelphia, and Time Warner systems, in that respective order. All programs originated in East Los Angeles and reached an average annual demographic of 25,000 subscriber households.
East L.A. Sports Scene celebrated its 20th consecutive year of production on March 3, 2011.
HIGHLIGHTS: (Partial Listing)
Football
*East Los Angeles Classic – Roosevelt vs. Garfield Football; Play-By-Play coverage of longest running high school rivalry in California
*East L.A. Classic- Roosevelt vs. Garfield Inaugural Alumni Football Game @ East L.A. College, 2-12-11
*Roosevelt High School Varsity – Eastern Conference; Play-By-Play; C.I.F. L.A. City Schools
*Garfield High School Varsity – Eastern Conference,; Play-By-Play; C.I.F. L.A. City Schools
*Wilson High School Varsity – Northern Conference; Play-By-Play; L.A. City Schools
*USC Trojans, PAC-10 Conference, NCAA Division 1 Football
*Inglewood Blackhawks – Semi Pro Football Team
* East L.A. Bobcats – Pop Warner Championship Teams
Basketball
*NCAA Tournament, 2006, Indianapolis, Indiana, coverage of UCLA
Men’s Basketball, Final Four
*USA Basketball, Senior Men’s Basketball Team, Preparations for FIBA World
Championships and Beijing Olympic Games
*Pacific Life PAC-10 Men’s & Women’s Basketball Tournament, NCAA Division 1
*UCLA and USC Men’s Basketball, PAC-10 Conference play, NCAA Division 1
* Rico’s Get Better Foundation, NCAA Sanctioned Mens’ Summer League,
*Roosevelt and Garfield High, Boys & Girls Basketball, Play-By-Play coverage, Eastern Conference, CIF, L.A. City Schools
*Salesian High School Boys Basketball; Play-By-Play, C.I.F. Southern Section
Boxing
*Exclusive coverage of Professional Boxer, Shawn Estrada
